Apr 19, 2025 • 1 min read
Design Tokens That Scale Across Brand and Product Teams
A pragmatic token strategy for teams balancing speed, consistency, and creative flexibility.
- Design Systems
- CSS
- Team Process
Blog
Insights and notes
Notes on frontend architecture, performance, testing, and the engineering decisions behind maintainable product systems.
Mar 2, 2025 • 1 min read
Instrumenting Lead Funnels Without Overcomplicating Analytics
A minimal event model that reveals conversion friction in portfolio and service sites.
- Analytics
- GA4
- Conversion