Article
Instrumenting Lead Funnels Without Overcomplicating Analytics
Mar 2, 2025 • 1 min read
A minimal event model that reveals conversion friction in portfolio and service sites.
- Analytics
- GA4
- Conversion
You do not need dozens of custom events. Start with critical funnel markers:
- Hero CTA click.
- Project detail engagement.
- Contact form start.
- Contact form submission.
Then iterate from observed drop-off points.
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